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Our marketing management process in social networks ensures your company a campaign adapted to the specific objectives of your business


We learn about the business, the website and the competence of our client in order to have clear information that can be used in the other stages of the project.

Project Brief : Have the business information, the client's objectives and any other information and documentation necessary to be applied in all stages of the project.
Social Audit : Create a reference base to act at a social-media level based on the analysis data.
Investigation to the audience : We use different tools to identify audience sizes based on keywords, interests and influence factors.
Competitive Analysis: Analyze the competition and the networks in which they are active. We rely on the keywords of the sector in question and interviews with our client.


Create a Social Media strategy and a project plan that clearly describes stages of execution and generates measurable business objectives for profiles created from social networks and shared content.

Profile strategy : Document with a plan of concrete actions to introduce changes in the profiles of the different networks.
Participation strategy : Create rules to reach consumers inside and outside the social community of the client. Develop a plan to reach influential people to take advantage of their content distribution networks.
Measurement planning : Generate measurable objectives in the short and long term in order to properly evaluate the performance of the campaign.
Content strategy: Create programming and calendar for the contents that will be published in each social network and in each profile.
Advertising on social networks : Develop an advertising and budget plan for the appropriate networks. We define objectives every part of the plan whether it is community growth, community participation, lead generation, conversions etc.


Implement the recommendations of the profile and content strategy during the different phases to achieve the objectives.

Content implementation : Implement online the best actions of content strategy and marketing in social networks and distribute the content to the appropriate networks.
Advertising implementation : Generate advertising campaigns based on the defined advertising strategy. If necessary, adjust the strategy with the client's budget.
Community Management : Following the strategy defined above, interact with users and influential people in social networks.


Periodic reporting plan that includes the analysis of campaign performance, monitoring of objectives and adjustment of the project based on the results.

Monthly performance report : Document the current status of objectives, campaign metrics, completed tasks and plan for the following month.
Quarterly report : Global vision of the campaign and adjustments in the project plan based on the results obtained.