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Conversion Optimization

Increase the percentage of visitors to your website that become customers or potential customers.

Increase the relevant traffic to your website through paid search advertising.


New visitors probably arrive and do what you are doing now, read this. How many of them will become potential customers? Conversion optimization is the process by which we can help you increase the percentage of visitors who will eventually become customers.

  • We begin the process by taking a look at what type of traffic, within the whole of the website, goes to each of the pages that comprise it. It is important to make sure that each page receives traffic from the right sources. For example, your home page should not be receiving search traffic for all services or products. Instead, each type of service or product must have its own landing page. In this way, users will immediately find what they are looking for and will be more likely to execute an action such as buying a product or requesting a service.

  • We review each landing page, to ensure that the messages are clear and match the types of search that will lead users to find the page they want in the first place.

  • It is necessary to reduce the unnecessary requests of information to the users by means of the rationalization of the process by which either they will make a purchase or they will request your services.

  • There is a reduction in the number of visual distractions on the page so that the user can focus their eyes on what interests us.

  • Our team adds elements in the landing pages in order to instill confidence in the user.