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Pay per click marketing - PPC

The pay-per-click (PPC) strategy is a model of Internet advertising, in which you must pay a cost per click to the search engines, this to increase the visibility of the websites in the ads - payments results - of the search engines. Cost per click (CPC) depends on different factors and the rules of each PPC system; If we talk about Google Adwords, the CPC will depend on the popularity of the keyword, the competition or the number of advertisers who want to use the same keyword, the number of related websites that take place for the ads and more.

Increase the relevant traffic to your website through paid search advertising.

PPC Process


We learn about the business, the website and the customer's competence in order to have clear information that can be used in the other stages of the project.

Project briefing : Define business information and customer objectives, along with all the necessary information for the discovery process.

  1. Analysis
  2. Budget
  3. Business objectives
  4. Credentials
  5. Audience
  6. Geographic location

PPC Audit : Create a baseline for the current PPC performance of the web page based on analytics, landing pages and the current campaign statistics.
Search for keywords : Define possible keywords based on the business objectives described in the brief and the opportunities found in the PPC Audit.
Competitive Analysis: Define PPC competitors and ad text based on the search for keywords and determine areas of opportunity and risk.


Create a PPC strategy and a project plan that clearly defines measurable business objectives and benefits.

Paid Search strategy : Define Paid search, display and remarketing campaigns, written the ad, landing page recommendations, segmentation methodologies and recommended budget.
Planning of measurement : Document measurable short-term and long-term objectives to evaluate campaign performance.


Apply the recommendations of the destination page of the payment search strategy through development or collaboration with the client

Layout of the landing page (optional) : Create landing page designs for optimal conversion with strong calls to action for newly defined campaigns.
Implementation of the Landing Page : Create / Edit landing pages for new campaigns and ensure that conversion tracking is implemented and page load time is minimized.
Campaign settings : Create or edit existing campaigns based on the paid search strategy.


Control and adjust campaigns based on the performance of keywords, landing pages and ad text.

Short-term adjustments : Change offers, ads and landing pages using short-term performance indicators (daily or every few days)
Campaign settings : Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)


Periodic reporting presentation plan that includes analysis of campaign performance, KPI and tracking objectives and adjust project based on results.

Monthly performance report : Document the current status of objectives, campaign metrics, completed tasks and plan for the following month.
Quarterly report : Global vision of the campaign and adjustments in the project plan based on the results obtained.